The following is a list of questions to ask before submitting a piece for brand review.
Each question is hyperlinked to the corresponding information regarding brand review.
→Does the piece include the university wordmark or appropriate secondary mark?
→Are all university marks used correctly?
→Does it use colors from Cal Poly’s official palettes?
→Does it use official typefaces?
→Does it follow the editorial style guide?
→Is the photography suitable to the piece?
→Is the overall design appropriate for the audience?
→Does it integrate Cal Poly’s brand attributes when appropriate?
→Is your primary message clear?