Brand Review Guidelines

The following must be appropriately branded and receive approval from University Marketing prior to being produced and distributed:

  • Non-scholarly print publications distributed to external audiences
  • Print or digital communications to external audiences
  • Print or digital internal communications with a shelf life of three months or longer
  • Print or digital publications such as annual reports and strategic plans
  • Print or digital marketing pieces that are affiliated with an initiative that impacts the entire university, including but not limited to WOW, Open House and commencement
  • Campus banners and signage (temporary and permanent)
  • Advertisements intended for external media including print publications, websites, apps and social media

As part of the brand review process, all the above with the exception of banners, signage and advertisements will also be reviewed by the office of University Communications for style and messaging. Those submitting materials for review are responsible for their own copyediting, AP style compliance and proofreading. 

Please allow approximately five to seven days for review and feedback or approval. Items that require changes must be resubmitted for final university approval.

Reoccurring external communications such as newsletters or emails that use a template may be submitted for brand review and approval of graphics on an annual basis; only new copy needs to be submitted for University Communications review and approval each time the template is used.

Click here to submit an item for brand review and approval