Beyond our logo, color is the most recognizable aspect of our brand identity. Using color appropriately is one of the easiest ways to make sure our materials reflect a cohesive Cal Poly brand.
PMS stands for “Pantone Matching System.” PMS colors should only be used in offset printing. A printer will refer to the Pantone swatches a designer has chosen to ensure an exact color match.
CMYK is an abbreviation for cyan, magenta, yellow, and black. It is a four-color process used in digital, laser, and indigo printing methods.
HEX codes are used to create online colors. This ensures consistent color representation across mobile and desktop applications.
Note: Mustang Gold’s HEX color has been darkened for digital use to be ADA compliant.
DID YOU KNOW? The Americans with Disabilities Act (ADA) guides, among other things, the size, contrast and layout of content online to be more accessible to everyone.
Faculty and staff can download Adobe swatch files in PMS, CMYK and HEX formats to use in Adobe programs via the University Marketing Wiki.
Primary
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Poly Green
hex154734
cmyk93, 24, 85, 68
pms3435 C
rgb21, 71, 52
Mustang Gold
hexC69214 Digital: #BD8B13
cmyk6, 35, 99, 18
pms1245 C
rgb198, 146, 20
Secondary
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Stadium Gold
hexF8E08E
cmyk0, 3, 43, 0
pms1205 C
rgb248, 224, 142
Poly Canyon
hexF2C75C
cmyk0, 16, 65, 0
pms141 C
rgb242, 199, 92
Dexter Green
hexA4D65E
cmyk41, 0, 68, 0
pms367 C
rgb164, 214, 94
Farmers Market
hex3A913F
cmyk75, 0, 95, 15
pms7740 C
rgb58, 145, 63
Sky Blue
hexB5E3D8
cmyk20, 0, 14, 0
pms573 C
rgb181 227, 216
Surf Blue
hex5CB8B2
cmyk54, 0, 27, 0
pms7472 C
rgb92, 184, 178
Serenity
hexD5E4F4
cmyk16, 5, 0, 0
pms277 C (50% Tint)
rgb213, 228, 244
Morro Blue
hexABCAE9
cmyk35, 9, 0, 0
pms277 C
rgb171, 202, 233
Mission Beige
hexE4E3D3
cmyk10, 7, 17, 0
pms454 C (50% Tint)
rgb228, 227, 211
Pismo Sand
hexCAC7A7
cmyk11, 5, 29, 8
pms454 C
rgb202, 199, 167
Coast Sage
hexB7CDC2
cmyk25, 2, 19, 5
pms622 C
rgb183, 205, 194
Sycamore
hex789F90
cmyk48, 8, 34, 20
pms624 C
rgb120, 159, 144
Kennedy Gray
hex8E9089
cmyk24, 13, 18, 38
pms7539 C
rgb142, 144, 137
Seal Gray
hex54585A
cmyk48, 29, 26, 76
pms425 C
rgb84, 88, 90
Tertiary
Our palette of tertiary accent colors should be used sparingly.