Beyond our logo, color is the most recognizable aspect of our brand identity. Using color appropriately is one of the easiest ways to make sure our materials reflect a cohesive Cal Poly brand.
PMS stands for “Pantone Matching System.” PMS colors should only be used in offset printing. A printer will refer to the Pantone swatches a designer has chosen to ensure an exact color match.
CMYK is an abbreviation for cyan, magenta, yellow, and black. It is a four-color process used in digital, laser, and indigo printing methods.
HEX codes are used to create online colors. This ensures consistent color representation across mobile and desktop applications.
Note: Mustang Gold’s HEX color has been darkened for digital use to be ADA compliant.
DID YOU KNOW? The Americans with Disabilities Act (ADA) guides, among other things, the size, contrast and layout of content online to be more accessible to everyone.
Faculty and staff can download Adobe swatch files in PMS, CMYK and HEX formats to use in Adobe programs via the University Marketing Wiki.
Primary
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Cal Poly Green
- hex 154734
- cmyk 93, 24, 85, 68
- pms 3435 C
- rgb 21, 71, 52
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Cal Poly Gold
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hex
C69214
Digital: #BD8B13 - cmyk 6, 35, 99, 18
- pms 1245 C
- rgb 198, 146, 20
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hex
C69214
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Cal Poly Green
Secondary
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Stadium Gold
- hex F8E08E
- cmyk 0, 3, 43, 0
- pms 1205 C
- rgb 248, 224, 142
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Poly Canyon
- hex F2C75C
- cmyk 0, 16, 65, 0
- pms 141 C
- rgb 242, 199, 92
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Dexter Green
- hex A4D65E
- cmyk 41, 0, 68, 0
- pms 367 C
- rgb 164, 214, 94
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Farmers Market
- hex 3A913F
- cmyk 75, 0, 95, 15
- pms 7740 C
- rgb 58, 145, 63
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Sky Blue
- hex B5E3D8
- cmyk 20, 0, 14, 0
- pms 573 C
- rgb 181 227, 216
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Surf Blue
- hex 5CB8B2
- cmyk 54, 0, 27, 0
- pms 7472 C
- rgb 92, 184, 178
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Serenity
- hex D5E4F4
- cmyk 16, 5, 0, 0
- pms 277 C (50% Tint)
- rgb 213, 228, 244
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Morro Blue
- hex ABCAE9
- cmyk 35, 9, 0, 0
- pms 277 C
- rgb 171, 202, 233
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Mission Beige
- hex E4E3D3
- cmyk 10, 7, 17, 0
- pms 454 C (50% Tint)
- rgb 228, 227, 211
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Pismo Sand
- hex CAC7A7
- cmyk 11, 5, 29, 8
- pms 454 C
- rgb 202, 199, 167
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Coast Sage
- hex B7CDC2
- cmyk 25, 2, 19, 5
- pms 622 C
- rgb 183, 205, 194
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Sycamore
- hex 789F90
- cmyk 48, 8, 34, 20
- pms 624 C
- rgb 120, 159, 144
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Kennedy Gray
- hex 8E9089
- cmyk 24, 13, 18, 38
- pms 7539 C
- rgb 142, 144, 137
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Seal Gray
- hex 54585A
- cmyk 48, 29, 26, 76
- pms 425 C
- rgb 84, 88, 90
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Tertiary
Our palette of tertiary accent colors should be used sparingly.
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Heritage Orange
- hex FF6A39
- cmyk 0, 63, 75, 0
- pms 1645 C
- rgb 255, 106, 57
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Avocado
- hex D0DF00
- cmyk 21, 0, 85, 0
- pms 389 C
- rgb 208, 223, 0
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