We talk about Learn by Doing, but our photography lets us show it up close (and from every other angle). All photos should have a light and natural feel, featuring engaged individuals and/or dynamic movement, illustrating our students’ curiosity, skill and teamwork.


Examples of wide photos consistent with the Cal Poly brand

Wide photography should feature landscapes and interior spaces unique to the Cal Poly experience, with an engaged individual or group interacting with their surroundings. Outdoor photos should also showcase our great Central Coast weather. Include negative space for type and graphic overlay when possible.


Examples of detail photos consistent with the Cal Poly brand

As with wide photography, all detail photography should feature human engagement. Capture active poses with dynamic movement. When possible, show a behind-the-scenes glimpse of Learn by Doing.


Examples of portraits consistent with the Cal Poly Brand

Portraits can be captured in individual or group formats, always actively engaged in their environment, or with one another, and rarely looking directly at the camera.

Photo Library and Digital Asset Management System

University Marketing offers campus partners access to its photo library via PhotoShelter, our digital asset management system. PhotoShelter holds thousands of professionally photographed images of Learn by Doing, the campus, and important university events. The image library is updated regularly with new photos.

Assets are searchable by division, college or keyword, making it easy to find and share Cal Poly brand resources. Images and assets may be downloaded directly from the photo library. Click the link below to access PhotoShelter. On the login page, click “University Login,” which will prompt you to sign in with your Cal Poly username and password. Click here to access Photoshelter

Please allow up to 24 hours for account to be authenticated. If you have an immediate need for assets or any technical questions, please contact Joe Johnston at [email protected]

Audio-Visual Release Forms

→ Download our audio-visual release forms

→ Download our crowd-release sign