The Cal Poly brand starts with the consistent, confident use of our university’s name. The preferred name is:
If you are communicating with an audience (for example in Southern California) who may need clarification on the location of our campus, use one of these secondary name options:
If you want to add the location to a reference used within text or narrative, you can phrase the name as “Cal Poly in San Luis Obispo” or “California Polytechnic State University in San Luis Obispo.” However, these forms should not be used in titles, heads or other key identifiers.
Inconsistency in how we refer to the university name weakens our brand, confuses our audiences and appears uninformed. Anyone working on content or design for marketing and communications projects — those subject to brand review or not — must make sure every reference to the name is clear and correct.
The name should never appear as:
DID YOU KNOW? The university’s name “California Polytechnic State University” and “Cal Poly” is actually protected by a state statute. This statute also prohibits the external manufacture, use, display or sale of products featuring these names without the written consent of the university.