Typography

Our typefaces were chosen to create bold, distinct headlines and easily legible body copy that would translate smoothly between digital and print applications.

Adobe Creative Cloud is now available to current Cal Poly faculty and staff. Our typefaces are available in Adobe Fonts, through the Creative Cloud subscription. Faculty and staff can access a font activation guide via the University Marketing Wiki.

For more instructions on how to sign in to Adobe Creative Cloud, visit the ITS service catalog at https://tech.calpoly.edu/services/adobe.

For assistance on activating Adobe Fonts visit https://helpx.adobe.com/fonts/using/activate-fonts-desktop.html.


Abolition Font

PRINT: Minimum size: 16pt., +50 tracking, leading at 20pt, limit to 10 words or 55 characters

Abolition is a bold, all-caps sans serif font designed to grab your attention. We only use it in the regular weight and only for short display headlines or subheads, since it can be difficult to read at smaller sizes. Never use it for body text.

When Abolition is not available the system font DIN should be used.

 

Utopia Font

PRINT: Suggested body copy size: 9pt., leading at 13pt.

Utopia is a serif type font that can be used to convey a formal tone. We suggest it for headlines, subheads and body copy, in regular, semibold and bold weights. When Utopia is not available the system font Georgia should be used.

 

Source Sans Font

PRINT: Suggested body copy size: 9pt., leading at 13pt.

Source Sans is a sans serif type that can be used to convey an informal tone. We suggest it for headlines, subheads and body copy, in light, regular, semibold, bold and black weights.When Source Sans is not available the system font Trebuchet should be used.

DID YOU KNOW? Source Sans was specifically chosen because it supports Chumash characters like those used in the yakʔitʸutʸu housing community.


Using Type in Print

Leading

A visual example of loose leadingAn example of correct leading.An example of correct leading.

Leading, also called line spacing, is the vertical distance between lines of text. In most cases, try leading that is 3-4 points higher than the type point size. In general, longer line length means more leading is needed to counteract eye strain.

Tracking

An example of loose tracking.An example of tracking that's too tight.An example of correct tracking.

Tracking is unified spacing between groups of letters. Tracking affects the overall character density of the copy and can be used to even out line lengths or make text more legible. In most cases, tracking should be set at the default “0.”

Line Length

An example of the appropriate line length
Reading a long line of type causes fatigue as the reader must move their head at the end of each line and search for the beginning of the next line. When line lengths are too short, words or phrases are broken up that are generally read as a unit. Optimal line length is a maximum of 70 characters long.