Resources and Templates

Cal Poly University Marketing is committed to providing a comprehensive suite of tools, resources and services to empower everyone on campus to take advantage of the university brand.

In the items linked here and on the University Marketing Wiki (university login required for staff and faculty), you’ll find the latest resources and information on processes and policies. Student employees do not have access to the Cal Poly Wiki; staff and faculty should download resources their student assistants may need, save them on a secure Cal Poly computer, and manage how those files are shared. Note that ITS restricts access to the Cal Poly Wiki  for off-campus users. Take time to download your resources while you’re on campus.

More resources will be added throughout the fall. We can also help you request creative services or supply some brand assistance. Reach out to if you have a question.

If you have trouble accessing the Cal Poly or University Marketing Wiki pages, contact ITS directly at 805-756-7000.

What are you looking for?

Brand Elements


Photography and Videography




Merchandise and Apparel

Messaging and Storytelling

Social Media – Coming Soon

If you manage a social media channel at the division, college, department or program level, University Marketing will help get you up to speed on branding your platforms via an educational workshop in October 2019. To ensure your channel makes a smooth transition to the brand, hold on updating your graphics (including your logo) until you see the templates and guidelines at the workshop.