Cal Poly wordmarks and logotypes should always be reproduced from official university artwork supplied by Creative Services. Please do not attempt to create Cal Poly wordmarks or logotypes or alter official artwork in any way. Re-created, photocopied or scanned copies should not be used. Avoid using colors other than the official university colors.
Maximum readability is critical to maintaining the brand. Simple, neutral backgrounds are acceptable as long as there is adequate contrast to the wordmarks and logotypes.
Use of university marks in conjunction with any other logos or marks must be reviewed and approved by Creative Services.
Note: When planning to use the Academic Shield for one-color screen printing, embossing, debossing, relief-cut, foil stamping, or glass etching, the standard or alternate shield artwork will not work. Contact Creative Services to obtain specialized artwork for these purposes. Ex: gold etching on a black plaque.*