Proper Use

Cal Poly wordmarks and logotypes should always be reproduced from official university artwork supplied by Creative Services. Please do not attempt to create Cal Poly wordmarks or logotypes or alter official artwork in any way. Re-created, photocopied or scanned copies should not be used. Avoid using colors other than the official university colors.

Maximum readability is critical to maintaining the brand. Simple, neutral backgrounds are acceptable as long as there is adequate contrast to the wordmarks and logotypes.

Use of university marks in conjunction with any other logos or marks must be reviewed and approved by Creative Services.

Note: When planning to use the Academic Shield for one-color screen printing, embossing, debossing, relief-cut, foil stamping, or glass etching, the standard or alternate shield artwork will not work. Contact Creative Services to obtain specialized artwork for these purposes. Ex: gold etching on a black plaque.*

 

Examples of Appropriate Uses

Wordmark in an official color

Wordmark in an official color

Reversed wordmark in a tab

Reversed wordmark in a tab

Standard shield horizontal

Standard shield horizontal

Standard shield horizontal pairing

Standard shield horizontal pairing

Standard shield horizontal single color

Standard shield horizontal single color

Specialized reversed shield horizontal

Specialized reversed shield horizontal*

Examples of Inappropriate Uses

Never place university marks over busy images

Never place marks over busy images

Never use university marks in an unofficial color. Never use Poly by itself.

Never display marks in an unofficial color or use “Poly” by itself

Never stretch, squeeze or distort university marks

Never distort marks

Never manually type the Cal Poly wordmark or change pairing typefaces

Never manually recreate marks

Never use shadows or special effects Never place university marks at an angle

Never use special effects or place at an angle

Never manipulate shield artwork to create a reversed version

Never manipulate shield artwork to create a reversed version