Tones

Using the Color Palettes

 

Formal Tone

For distinctive events and communications.

Examples:

formal_tone_1
formal_tone_2

 

General Tone

For use with many audiences, including students, families, faculty, staff, alumni and
community members.

General Tone

Examples:

informal_tone_1

informal_tone_2_front  informal_tone_2_back

 

Informal Tone

For informal and friendly communications to students, faculty and staff.

Informal Tone

Examples:

UAD042 _Grateful Grads_V6   casual_tone_2