Social Media

An Introduction to Social Media

Our mission statement for social media: Helping colleges and departments succeed by producing best-in-industry guides and information while cultivating a unified brand message and promoting positive community engagement.

Social media is no longer a supplemental or experimental form of communication. When used properly, social media can be a valuable addition to a college’s or department’s overall communication strategy. Please review the guidelines and best-practices before requesting and starting your account.

Remember that these guidelines provide general guidance to those who may be unfamiliar with the use of social media at Cal Poly. In large part, these guidelines are addressed to faculty, staff and students who use social media as part of their jobs to promote their college, programs, events, departments, etc. If you have any specific questions or need help with an unaddressed topic, or have additional information that you would like to share, please contact Jessica Dieny at

→Download the Social Media Strategic Plan Brainstorming Template in PDF

→Download the Social Media Strategic Plan Brainstorming Template in Word

Using Social Media Icons

Cal Poly social media icons for Facebook, Twitter, Instagram, YouTube and any other social network are created using Font Awesome, a free symbol font (please see example below).

font awesome social media

Example from footer

To download the Font Awesome symbol font for web use, your web administrator should follow the Font Awesome “Get Started Guide” available here. For examples of how to stylize the icons, please visit the Example page here.

If you would like to download the Font Awesome symbol font for your desktop to utilize for print or digital collateral, please download the OTF or TTF font file here to install the font on your computer. Once downloaded, set Font Awesome as your font in your application, and copy and paste the icons (not the unicode) directly from the “Cheat Sheet” into your designs. From there, you can stylize your font size and color just as you would with a system font.

→Font Awesome Cheat Sheet (for desktop)

→Font Awesome OTF or TTF File

*Photo above taken by Guest Instagrammer Taylor Curtiss, Business Major