An important aspect of implementing and maintaining a strong social media presence is to draw out clear goals and expectations. Ask yourself the following questions to help develop a solid social media strategy:
- Who is your audience? Define and create multiple personas.
- What exactly are you looking to accomplish through social media?
- What will your audience gain from following your account?
- How will your social media strategy fit into your overall communications plan?
Social media should fit nicely into other website and marketing materials
- What platform/s are right for your college and/or department? Research each platform in depth and find out what other top universities are using.
- Who will be responsible for posting, monitoring and moderating?
These questions are a great start to help you formulate a much more specific overall approach and strategy to social media.
→Click here to download our Social Media Strategic Plan “Brainstorming” Template.
To stay up to date on all the latest social media trends, refer to the following websites: