An important aspect of implementing and maintaining a strong social media presence is to draw out clear goals and expectations. Ask yourself the following questions to help develop a solid social media strategy:

  • Who is your audience? Define and create multiple personas.
  • What exactly are you looking to accomplish through social media?
  • What will your audience gain from following your account?
  • How will your social media strategy fit into your overall communications plan?

Social media should fit nicely into other website and marketing materials

These questions are a great start to help you formulate a much more specific overall approach and strategy to social media.

Click here to download our Social Media Strategic Plan “Brainstorming” Template.

To stay up to date on all the latest social media trends, refer to the following websites:

Social Media Examiner

Mashable Social Media

Simple Measured

HubSpot Social Media