YouTube is and has been the primary social media platform for posting and sharing videos online. Over the last several years, there has been a tremendous surge in video popularity among all key demographics, with no signs of slowing down.

Astonishingly, more than 150 years’ worth of YouTube videos are watched every single day, and YouTube statistics show that on average there are more than 400 tweets per minute containing a YouTube link.

Best Practices

• The titles and descriptions for your videos should include any information that might potentially be used to search for your video. Titles must be less than 100 characters in length and descriptions might include a link to relevant information somewhere on the university’s website.
• Use the “Trailer Video” on your YouTube business page to turn your visitors into subscribers. This way, you will have continuous re-visits from important constituents. Here are three steps to creating a 45-to 60-second video:
• Quality matters, but not as much as you think. Most smartphones these days have a camera that can record an adequate video. Making sure your video is well lit and whoever is filming has a steady hand are the most important quality issues to pay attention to.
• Videos should be shorter than you think. In the YouTube world, a “long” video is two minutes. Most people will lose interest after about thirty seconds. The more concisely you can communicate your message, the better.
• It doesn’t have to be perfect. Make sure your video doesn’t have any major mistakes in it, but don’t feel like you have to redo the whole thing after every little mistake. It’s better you actually record and post the video than it is that you waste an inordinate amount of time on a video you never post.
• Understand that users come to YouTube to learn, watch and be entertained. As such, create videos that feature original content
• You are the expert on your industry, product or service. Try creating videos that teach and engage the YouTube community on your expertise.
• Read user comments on your own and similar video and channel pages for ideas.
• Update your content on a regular basis. The YouTube users who have been successful keep their message fresh with regular updates to their channel.

Tools & Resources

• Use the Audience Retention Report to see which parts of videos keep your users most engaged. Based upon user engagement data, optimize your video content to keep users watching.
• Mobile viewing: You may specify whether you would like your videos to be viewable on mobile devices by going to “My Videos” and clicking “Edit” for a particular video. On the Edit page, click “Syndication” at the bottom of the page and then check Yes or No.
Click here to troubleshoot any issues or technical concerns that you may be experiencing with your YouTube account.

YouTube Community Guidelines

Click here to access the YouTube Community for additional information