About Trademark Licensing

The five main goals of the Trademark Licensing program are to:

  • Promote and protect the Cal Poly brand through implementation of a management system, which establishes the means for consistent, favorable, and professional use of the Cal Poly name and marks;
  • Fulfill the legal obligation to protect the name and marks;
  • Protect the consumer from deception or from faulty or inferior products and services bearing the University’s name and marks;
  • Provide fair and equitable treatment of all licensees; and
  • Realize and distribute earned royalties and other revenues for the benefit of the University.

California Polytechnic State University benefits from public recognition of its names, symbols, logos and other identifying marks. If properly used and managed, these marks provide a visual identity for Cal Poly’s programs, products, and services.

With students, alumni, and friends of Cal Poly residing around the world, a demand exists for the use of the University’s marks. Although a desire to associate with the University may come from a genuine spirit of support, it is in the University’s best interest to protect and control the use of the name and marks.

The University requires that all individuals, organizations, departments, and companies, internal or external to the University obtain prior approval when producing any product bearing the Cal Poly name and or mark, regardless of method of distribution. Merchandise bearing the University name and marks produced without proper authorization may be considered counterfeit or infringing and subject to all available legal remedies, including, but not limited to, seizure of the merchandise.