Brand Training Events

If you missed a session at the Brand Conference, you can attend a number of make-up sessions and additional training events throughout fall quarter to help you make a confident transition to the updated brand.


Design Support Open Office Hours

The University Marketing design team will be available to answer questions at these informal, drop-in sessions throughout fall quarter. You’ll be able to resolve visual design challenges before you submit projects for brand review and help reduce rounds of edits before final approval. Student assistants and staff are welcome. No registration is required.

  • Tuesday, Sept 3 at 10am in 26-109
  • Wednesday, Sept 18 at 10:30am in 26-109 * Moved to Tuesday, Sept. 24 at 2 p.m. in 26-109
  • Wednesday, Oct 2 at 10:30am in 26-109
  • Tuesday, Oct 15 at 10:30am in 26-109
  • Tuesday, Oct 29 at 10:30am in 26-109
  • Tuesday, Nov 5 at 10am in 26-109
  • Tuesday, Nov 19 at 10:30am in 26-109
  • Tuesday, Dec 3 10am in 26-109
  • Tuesday, Dec 17 at 10:30am in 26-109

 

Getting Web Ready Workshops

Colleges, departments and other units will transition to the refreshed website system in the next year.

This 10-week series of sessions will give communication specialists a roadmap to help make the process smooth and efficient. Each session is different and is sequenced deliberately to move with you through the process. Sessions will all take place in building 52, room E27. Registration is required, and seating is limited.

Register here

  • Workshop One: Vision and Strategy
    Friday, Sept 20 from 2-3 p.m.
  • Help Session
    Friday, Sept 27 from 2-3 p.m.
  • Workshop Two: User Research
    Friday, Oct 4 from 2-3 p.m.
  • Help Session
    Friday, Oct 11 from 2-3 p.m.
  • Workshop Three: SEO and Content Review
    Friday, Oct 18 from 2-3 p.m.
  • Workshop Four: Site Structure
    Friday, Oct 25 from 2-3 p.m.
  • Help Session
    Friday, Nov 1 from 2-3 p.m.
  • Workshop Five: Content Creation
    Friday, Nov 8 from 2-3 p.m.
  • Workshop Six: Advanced Content Phase One
    Friday, Nov 15 from 2-3 p.m.
  • Workshop Seven: Advanced Content Phase Two
    Friday, Nov 22 from 2-3 p.m.

 

Social Media Workshops – Coming Soon

University Marketing will host a workshop covering social media graphics, content strategy and more best practices in mid-October. If you’re managing social media in a division, college, department or program, consider holding on rebranding your social channels until you see the phased approach outlined in the presentation. University-level channels will begin to make the transition in September. Check back for more information soon!

Student Info Sessions

University Marketing also hosts monthly information sessions for students interested in learning more about the brand development process. To see a full schedule, visit the Student Information Session page.

 


Past Sessions

Visual Brand Training

If you couldn’t attend a Brand Conference training session on visual design, be sure to sign up for a session in September that fits your skills and your role. Registration is required.

    • Design Training for Beginners
      Wednesday, Sept 11 at 10 a.m. in 180-113
      This session is best for administrative support staff, faculty or other team members who will use new templates and tools.
      Registration is closed. Access tools, templates and guides via the University Marketing Wiki.
    • Design Training for Graphic Designers
      Wednesday, Sept 18 at 10 a.m. in 180-113
      This session is best for professional graphic designers and lead communicators working directly in Adobe design programs.
      Registration is closed. Access tools, templates and guides via the University Marketing Wiki.
    • Design Training for Student Assistants
      Thursday, Oct. 3 at 10 a.m. in 186-A203
      This session is best for first-time and returning student assistants who will create new collateral, graphics, signage and other layouts directly in Adobe design programs.

      Registration is closed. Access tools, templates and guides via the University Marketing Wiki.

 

Navigating Brand Review

Get up to speed on using the WorkZone platform. You’ll learn how to efficiently navigate the feedback you receive on visuals and narrative to ensure your projects are on-brand. Registration is required.

 

Trademark Licensing

  • Tuesday, Sept 10 at 11 a.m. in 180-113
    Registration is closed.

If you couldn’t attend the trademark licensing session at the Brand Conference, this session is for you. Get an update on how the refreshed brand guidelines impact how you can produce swag items like t-shirts, water bottles and pens you plan to give away. You’ll also get to know the vendors who are prepared to use the updated logo files and colors.

If you missed this session, but want guidance on trademark licensing, faculty and staff on campus can visit the University Marketing Wiki to download the presentation with specific recommendations.

 

Content Writing and Storytelling Training

  • Tuesday, Sept 10 at 10 a.m. in 10-222
    Registration is closed.

If you weren’t able to attend these brand conference sessions, get up to speed on how the updated brand will impact your writing, content curation and distribution strategies. You’ll learn about basic content creation and in-depth storytelling. Student assistants, staff and faculty are welcome.

If you missed this session, but want guidance on writing and storytelling themes, faculty and staff on campus can visit the University Marketing Wiki for recommendations and a downloadable content strategy worksheet.

 

Photography and Videography Technical Training

This is a follow up session from the Brand Conference that will review the refreshed photography style and give technical instruction on best practices for capturing imagery and footage in an on-brand fashion. Student photographers/ videographers and staff are welcome to attend. Bring your camera for an interactive walk-about on campus. Registration is required.