If you missed a session at the Brand Conference, you can attend a number of make-up sessions and additional training events throughout fall quarter to help you make a confident transition to the updated brand.
The University Marketing design team will be available to answer questions at these informal, drop-in sessions throughout fall quarter. You’ll be able to resolve visual design challenges before you submit projects for brand review and help reduce rounds of edits before final approval. Student assistants and staff are welcome. No registration is required.
Colleges, departments and other units will transition to the refreshed website system in the next year.
This 10-week series of sessions will give communication specialists a roadmap to help make the process smooth and efficient. Each session is different and is sequenced deliberately to move with you through the process. Sessions will all take place in building 52, room E27. Registration is required, and seating is limited.
University Marketing will host a workshop covering social media graphics, content strategy and more best practices in mid-October. If you’re managing social media in a division, college, department or program, consider holding on rebranding your social channels until you see the phased approach outlined in the presentation. University-level channels will begin to make the transition in September. Check back for more information soon!
University Marketing also hosts monthly information sessions for students interested in learning more about the brand development process. To see a full schedule, visit the Student Information Session page.
If you couldn’t attend a Brand Conference training session on visual design, be sure to sign up for a session in September that fits your skills and your role. Registration is required.
Get up to speed on using the WorkZone platform. You’ll learn how to efficiently navigate the feedback you receive on visuals and narrative to ensure your projects are on-brand. Registration is required.
If you couldn’t attend the trademark licensing session at the Brand Conference, this session is for you. Get an update on how the refreshed brand guidelines impact how you can produce swag items like t-shirts, water bottles and pens you plan to give away. You’ll also get to know the vendors who are prepared to use the updated logo files and colors.
If you missed this session, but want guidance on trademark licensing, faculty and staff on campus can visit the University Marketing Wiki to download the presentation with specific recommendations.
If you weren’t able to attend these brand conference sessions, get up to speed on how the updated brand will impact your writing, content curation and distribution strategies. You’ll learn about basic content creation and in-depth storytelling. Student assistants, staff and faculty are welcome.
If you missed this session, but want guidance on writing and storytelling themes, faculty and staff on campus can visit the University Marketing Wiki for recommendations and a downloadable content strategy worksheet.
This is a follow up session from the Brand Conference that will review the refreshed photography style and give technical instruction on best practices for capturing imagery and footage in an on-brand fashion. Student photographers/ videographers and staff are welcome to attend. Bring your camera for an interactive walk-about on campus. Registration is required.